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← Selected workCorporate Brand System

Brand Governance — An Identity System for Aviation IT

A 22-page brand guidelines document for an aviation-industry IT company, codifying logo system, colour, typography, layout, and applications so internal and external teams communicate consistently.

Client
FlyNava Technologies
Sector
Aviation IT / SaaS
Scale
Corporate brand system · 22 pages
Year
2017
Services
Brand system · Editorial design · Print + digital
FlyNava Technologies — Brand Guidelines
Fig. 01 — FlyNava Technologies2017
— 01

Context

FlyNava Technologies, an aviation-industry IT company, needed a single brand reference for internal teams and external partners.

— 02

Challenge

A growing aviation-IT company needed a single source of truth — clear enough for sales engineers and external agencies to apply the brand without misinterpretation.

— 03

Strategy

We translated the existing logo into a complete identity system: clear-space rules, colour governance, typographic hierarchy, stationery, and digital applications — each illustrated with worked examples drawn from real airline-industry contexts.

— 04

Editorial structure

Logo, clear space, colour, typography, layout and applications — ordered from principles to worked examples.

— 05

Design system

Governance rules shown alongside real applications, so every rule is demonstrated rather than only described.

— 06

Outcome

A 22-page reference that documents the full identity system for consistent use across product, marketing and partner materials.

— Project scale
Pages
22
Industry
Aviation IT
Output
Print + PDF
— Deliverables
  • 22-page brand guidelines
  • Logo system & clear-space rules
  • Colour & typography specifications
  • Stationery and digital applications
— Inside the publication

An information system, page by page.

— 01

Identity foundations — logo system and clear-space rules.

Brand Governance — An Identity System for Aviation IT — Identity foundations — logo system and clear-space rules.
— 02

Colour and typography governance.

Brand Governance — An Identity System for Aviation IT — Colour and typography governance.
— 03

Applications — stationery and digital examples.

Brand Governance — An Identity System for Aviation IT — Applications — stationery and digital examples.
Brand Governance — An Identity System for Aviation IT — Applications — stationery and digital examples.
— 04

The complete guideline document.

Brand Governance — An Identity System for Aviation IT — The complete guideline document.
Brand Governance — An Identity System for Aviation IT — The complete guideline document.
Brand Governance — An Identity System for Aviation IT — The complete guideline document.
Brand Governance — An Identity System for Aviation IT — The complete guideline document.
Brand Governance — An Identity System for Aviation IT — The complete guideline document.
Brand Governance — An Identity System for Aviation IT — The complete guideline document.
Brand Governance — An Identity System for Aviation IT — The complete guideline document.
Brand Governance — An Identity System for Aviation IT — The complete guideline document.
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