Corporate catalogue · 146 pages
B2B Sales Architecture — A 146-Page Industrial Portfolio
B2B sales catalogue structuring seven product collections for distributors, procurement teams and corporate buyers.
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Selected work.
Catalogues, multi-module learning systems, programme handbooks, research publications and brand systems — each structured to make complex business information clear.
Featured case studies
4 projects
Executive learning system · 75 pages
Sales Academy System — An MBA-Level Training Manual
Opening module of a four-volume training series for senior sales professionals on an MBA-level programme.
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Executive learning system · 122 pages
Visualising Value — A 122-Page Executive Sales Framework
122-page executive learning system for an international MBA-level sales programme.
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Training programme handbook · 50+ pages
Curriculum Design — A Complete Negotiation Learning System
A complete negotiation curriculum organised into teachable lessons, frameworks and technique libraries.
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6 projects
Premium product catalogue · 48 pages
Luxury Product Clarity — A Multi-Market Specification Catalogue
Fourteen bathroom suites organised into one multi-market publication with a language-independent icon system.
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Corporate brand system · 22 pages
Brand Governance — An Identity System for Aviation IT
Brand guidelines codifying identity, colour, typography and applications for an aviation IT company.
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Research publication · Stakeholder report
Stakeholder Intelligence — Turning UX Research into Action
Methodology, metrics and per-task findings structured into one clear publication for product stakeholders.
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Workshop handbook · 16 pages
Methodology in Print — A Facilitator-Ready Design Handbook
Design Thinking methodology structured into a facilitator-ready handbook for an executive training series.
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Key account learning module · 14 pages
Persuasion Science — A Professional Sales Learning Guide
Influence and persuasion content for account managers within a multi-module sales academy.
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Key account learning module · 46 pages
Demystifying Financial Data — A 46-Page Educational Manual
Financial concepts for account managers, structured into a data-led handbook within a sales academy series.
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