Persuasion Science — A Professional Sales Learning Guide
A focused learning handbook for account managers, translating the science of influence into a clear, credible guide to power, persuasion, trust and customer relationships.
- Client
- Bossard Sales Academy
- Sector
- Industrial sales · Executive learning
- Scale
- Key account learning module · 14 pages
- Year
- 2023
- Services
- Editorial design · Learning design · Information hierarchy · Print production
Context
Bossard Sales Academy's Key Account Development programme, delivered to account managers.
Challenge
Turn nuanced behavioural science and relationship-building guidance into an approachable learning document for international sales teams—without reducing the material to superficial tips or an over-designed workbook.
Strategy
We established a disciplined editorial rhythm around concise chapter openings, two-column reading pages and restrained blue-green navigation cues. The content moves from four sources of power to six influencing tools, then into the practical mechanics of trust, reliability and long-term account relationships. A consistent hierarchy lets participants scan, annotate and return to key frameworks during live sessions.
Editorial structure
Short, focused chapters with frameworks and practical application pages, matched to the programme's module format.
Design system
The academy's publication system — shared grid, typography and diagram style — with its own module colour.
Outcome
A module that sits consistently within the academy's wider series of handbooks.
- 14-page participant handbook
- Four-source power framework
- Six influencing tools chapter
- Trust equation and relationship guidance
- Print and digital editions
An information system, page by page.
Cover and module identity.
Frameworks — persuasion principles translated into diagrams.
Application spreads — theory paired with practical use.
Demystifying Financial Data — A 46-Page Educational Manual
Financial concepts for account managers, structured into a data-led handbook within a sales academy series.
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