Visualising Value — A 122-Page Executive Sales Framework
The second 122-page module of the KAD MBA series — covering value-based selling, value stream mapping and financial acumen. An orange section colour and an expanded diagram language carry the curriculum forward.
- Client
- Bossard Ltd.
- Sector
- Engineering · MBA training programme
- Scale
- Executive learning system · 122 pages
- Year
- 2017
- Services
- Editorial system · Data visualisation · Series art direction
Context
The second volume of the KAD series, covering value-based selling, value stream mapping and financial acumen in one book.
Challenge
Extend an existing editorial system into a more advanced, more visual module without breaking continuity — and accommodate three demanding new subjects in a single volume.
Strategy
We retained the master grid and typography from Module 1 while introducing the orange palette and a richer diagrammatic vocabulary to handle financial models and process maps. Each subject opens with a dedicated cover spread to keep the volume navigable.
Editorial structure
Three subjects, each opening with its own cover spread, inside the chapter and sidebar architecture established in Module 1.
Design system
The Module 1 grid and typography retained, orange introduced as the module identifier, and an expanded diagram vocabulary for financial models and process maps.
Outcome
The editorial system extended to a longer, more technical volume while keeping visual and information architecture consistent across the series.
- 122-page manual
- Module 2 of 4 in series system
- Three subject sections with cover spreads
- Expanded diagram library
An information system, page by page.
Subject openers — three disciplines kept navigable inside a single volume.
Process maps and financial models — a richer diagram language built on the same system.
Representative spreads — dense content held to the series grid.
Module 2 alongside the wider programme.
Curriculum Design — A Complete Negotiation Learning System
A complete negotiation curriculum organised into teachable lessons, frameworks and technique libraries.
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