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Sales Academy System — An MBA-Level Training Manual

A 75-page training manual — the opening module of a two-year MBA programme for senior sales professionals. Custom diagrams, a clear pedagogical grid, and a violet section colour distinguishing Module 1.

Client
Bossard Ltd.
Sector
Engineering · MBA training programme
Scale
Executive learning system · 75 pages
Year
2017
Services
Editorial system · Pedagogical design · Information diagrams
KAD Module 1 — Executive Training Manual
Fig. 01 — Bossard Ltd.2017
— 01

Context

Bossard's Key Account Development programme — a multi-module, MBA-level curriculum for senior sales professionals.

— 02

Challenge

Translate dense MBA-level negotiation content into a printed manual that working executives can study independently, navigate quickly, and return to as reference between sessions.

— 03

Strategy

We built a pedagogical editorial system: structured chapter openers, a sidebar for definitions and exercises, and over thirty bespoke diagrams to clarify negotiation frameworks. The violet palette signals this volume's place inside the four-module curriculum.

— 04

Editorial structure

Chapter openers, a main reading column and a sidebar for definitions and exercises, so the manual works both in session and as later reference.

— 05

Design system

A master grid and type system designed to carry across all modules, custom negotiation diagrams, and violet as the Module 1 identifier.

— 06

Outcome

The master editorial system for the series — the grid, typography and diagram language later extended into subsequent modules.

— Project scale
Pages
75
Module
1 of 4
Colour
Violet
— Deliverables
  • 75-page perfect-bound manual
  • 30+ custom diagrams
  • Facilitator + participant editions
  • Module 1 of 4 in series system
— Inside the publication

An information system, page by page.

— 01

Chapter architecture — openers and sidebars establish a predictable learning rhythm.

Sales Academy System — An MBA-Level Training Manual — Chapter architecture — openers and sidebars establish a predictable learning rhythm.
— 02

Framework diagrams — negotiation models translated into custom visual explanations.

Sales Academy System — An MBA-Level Training Manual — Framework diagrams — negotiation models translated into custom visual explanations.
— 03

Representative spreads — reading, exercises and reference content in one system.

Sales Academy System — An MBA-Level Training Manual — Representative spreads — reading, exercises and reference content in one system.
Sales Academy System — An MBA-Level Training Manual — Representative spreads — reading, exercises and reference content in one system.
— 04

The printed module within the series.

Sales Academy System — An MBA-Level Training Manual — The printed module within the series.
Sales Academy System — An MBA-Level Training Manual — The printed module within the series.
Sales Academy System — An MBA-Level Training Manual — The printed module within the series.
Sales Academy System — An MBA-Level Training Manual — The printed module within the series.
Sales Academy System — An MBA-Level Training Manual — The printed module within the series.
Sales Academy System — An MBA-Level Training Manual — The printed module within the series.
Sales Academy System — An MBA-Level Training Manual — The printed module within the series.
Sales Academy System — An MBA-Level Training Manual — The printed module within the series.
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