Luxury Product Clarity — A Multi-Market Specification Catalogue
A 48-page premium catalogue organising fourteen bathroom suites into a single editorial publication, with a custom iconography system designed to clarify specifications across markets.
- Client
- European bathware manufacturer
- Sector
- Luxury home & interior
- Scale
- Premium product catalogue · 48 pages
- Year
- 2016
- Services
- Editorial system · Iconography · Print art direction
Context
A European bathware manufacturer presenting fourteen suites to retail partners and design professionals across several markets.
Challenge
A premium product line needed presentation material that matched its market positioning — restrained, considered, and consistent across fourteen distinct collections.
Strategy
We built an editorial structure with one section per suite, each opening with a full-bleed environmental image and closing with a specifications grid. A bespoke icon system communicates fittings, materials and dimensions without language dependency.
Editorial structure
One section per suite: an environmental opener followed by a specifications grid, repeated consistently across all fourteen collections.
Design system
Restrained typography, full-bleed photography and a bespoke icon set that communicates fittings, materials and dimensions without translation.
Outcome
A single catalogue structure serving fourteen collections and multiple markets, with specifications readable regardless of language.
- 48-page catalogue
- 14-section product architecture
- Custom icon set
- Print + interactive PDF
An information system, page by page.
Suite openers — imagery establishes each collection before any detail.
Specification grid and icon system — technical data made language-independent.
Representative spreads — a consistent rhythm across fourteen suites.
The finished catalogue.
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Brand guidelines codifying identity, colour, typography and applications for an aviation IT company.
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