Curriculum Design — A Complete Negotiation Learning System
A multi-page negotiation workshop handbook for KAMproject's Value Negotiator programme — covering negotiation theory, the KAM Project Value Star, negotiator competencies, ten core techniques (anchoring, ZOPA, BATNA), and a full library of manipulation counter-techniques.
- Client
- KAMproject
- Sector
- Professional training & coaching
- Scale
- Training programme handbook · 50+ pages
- Year
- 2021
- Services
- Editorial system · Information design · Diagrams & matrices · Print production
Context
KAMproject's Value Negotiator programme — a full negotiation curriculum delivered in workshops.
Challenge
Package a complete negotiation curriculum — from first principles and the three foundations through game theory, cultural differences and 32½ manipulation techniques — into one coherent handbook a facilitator can teach from and a participant can revisit.
Strategy
We designed the handbook around the KAMproject purple–magenta system, opening with a bold diagonal-split cover and structuring the content into teachable scenes and lessons. Signature diagrams carry the methodology: the three-axis Value Star (Relations, Added Value, Benefits), a positional-vs-problem-based comparison table, a WIN-WIN outcome grid, and a Prisoner's Dilemma matrix. Worked 'scene' dialogues and bulleted technique breakdowns make abstract theory actionable.
Editorial structure
Foundations, competencies, core techniques and a counter-technique library, divided into scenes and lessons a facilitator can teach from.
Design system
The KAMproject purple–magenta system with signature diagrams — the Value Star, WIN-WIN grid and Prisoner's Dilemma matrix.
Outcome
A 50+ page curriculum published as one coherent handbook, sharing a visual system with the other KAMproject workshops.
- Multi-page workshop handbook (50+ pages)
- Value Star methodology diagram
- WIN-WIN outcome grid
- Prisoner's Dilemma matrix
- Positional vs problem-based comparison table
- Print-ready masters (CMYK)
An information system, page by page.
Programme architecture — foundations and lessons laid out in teaching order.
Signature frameworks — the Value Star and negotiation styles as diagrams.
Decision models — WIN-WIN and the Prisoner's Dilemma presented as matrices.
Luxury Product Clarity — A Multi-Market Specification Catalogue
Fourteen bathroom suites organised into one multi-market publication with a language-independent icon system.
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