B2B Sales Architecture — A 146-Page Industrial Portfolio
A 146-page editorial catalogue structuring an industrial apparel portfolio into seven colour-coded sections — built for distributors, procurement teams and B2B sales.
- Client
- Work Wear Apparel
- Sector
- Industrial apparel manufacturer
- Scale
- Corporate catalogue · 146 pages
- Year
- 2017
- Services
- Editorial system · Information design · Print production
Context
An industrial apparel manufacturer selling to distributors and corporate buyers needed its full product range in one reference publication.
Challenge
A sprawling product range — hundreds of SKUs across seven categories — that procurement leaders had to navigate quickly inside a single reference document.
Strategy
We designed a modular editorial system: a colour-coded section architecture, a dense but breathable typographic grid, and consistent product framing across every spread. Every page was engineered so a buyer can locate a specification in under five seconds.
Editorial structure
Seven colour-coded sections, each with a consistent opener, product grid and specification area — so buyers can navigate by category rather than by page number.
Design system
A dense but breathable modular grid, one product-framing rule applied across every spread, and a section colour code that doubles as navigation.
Outcome
One 146-page reference catalogue with a navigation system that can be extended to future collections without redesigning the layout.
- 146-page perfect-bound catalogue
- Seven colour-coded section system
- Print-ready masters (CMYK)
- Digital PDF distribution version
An information system, page by page.
Section architecture — each of the seven collections opens with its own colour and entry spread.
Product grid — repeatable framing keeps hundreds of items comparable at a glance.
Representative spreads — the same system flexes from overview pages to detailed specifications.
The complete publication across print and PDF.
Sales Academy System — An MBA-Level Training Manual
Opening module of a four-volume training series for senior sales professionals on an MBA-level programme.
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